What is a Branded Link?
Branded links are short URLs that use real words, which, in turn, build brand awareness and increase clicks. In fact, branded links are clicked 2 to 3 times more than unbranded short links, which means they can drive a lot of traffic to your business, its content, and its products.
Branded links also get more engagement on social media, and — when used in the right way — can be used to get even more value out of the content you’re sharing.
Here are five tricks you can use to get more out of your branded links.
1. Increase Your Click-Through Rate
One of the best ways to use branded links is to increase your click-through rate. A branded link is a shortened URL that uses a custom domain, or subdomain, to replace the standard random string of characters that typically make up a short link.
For example, if you were to share a link to your website using a URL shortener, the shortened link might look something like this: bit.ly/abc123. But if you were to use a branded link, it would look something like: yourbrand.co/abc123.
By using a branded link, you can increase the trustworthiness of your link and ultimately increase the likelihood that someone will click on it. This is because a branded link looks more professional and is more likely to be associated with a legitimate business or website.
2. Share More Content on Social Media
Social media is a fantastic place to share content with your audience and drive traffic to your website. However, if you’re not using branded links, you could be missing out on an opportunity to build trust and credibility with your followers.
When you share a link on social media, your followers will see the full URL. This means they won’t be able to tell if the link is coming from a trusted source or not.
However, when you use a branded link, your followers will see your brand name in the URL.
This can help to build trust and credibility with your audience, and it can also help to increase your click-through rates.
3. Build Trust With Your Audience
The more your audience trusts the links you share, the more likely they are to click.
This is where branded links come in. Because they use your own domain, they’re a lot more trustworthy than generic short links.
In fact, generic short links are often associated with spam, which can lead to a decrease in clicks and engagement.
Branded links, on the other hand, are more likely to be shared and clicked on because they look professional and trustworthy.
4. Get More Out of Your Bio
If you’re an influencer or a creator, you know all about the power of the link in bio. But, what if you could get more from that link?
With branded links, you can. After all, a branded link is just a shortened link, and you can shorten any link you want.
So, instead of linking to your website, you could link to a page on your website, a specific product, your latest YouTube video, a podcast you were featured in, etc.
By doing this, you can make sure you’re always linking to the most important thing you want your followers to see. Plus, you can track how many people are clicking on your links and where they’re coming from.
Want to take this a step further? Use a branded link to create a landing page filled with all of your most important links. Then, simply link to that page in your bio.
This way, you can get more out of the one link you’re allowed to include.
a woman sitting at a table with a laptop
5. Track and Optimize Your Links
If you’re going to use a marketing tool to promote your business, you want to make sure it’s working for you.
Branded links let you track how your links are performing, so you can see what’s working and what’s not.
You can see how many people are clicking on your links, where they’re coming from, and even what time of day they’re clicking.
This data can help you make more informed decisions about your marketing strategy, so you can get better results.
Conclusion
Branded links are an easy way to increase your CTR and boost your brand awareness. Follow our tips and you’ll be on your way to better click-through rates in no time.